Monthly Theme
Watch Out
Share the most important thing your ideal customer should watch out for (aka pitfalls, common mistakes)
Do This, Not That
Establish some expertise by laying down some ground rules you think your audience needs
One Sentence Email
Push the boundaries of “real quick email” and try to help as many folks as possible this week.
Non-Negotiables
Share 2 personal non-negotiables in your life. Then 1 in the way you do business. This email is values-based and will remind your subscriber why they like you in the first place. Optional sales email as well.
The Vision
What is your vision for the people on your email list? What do you want them to accomplish? Or how do you want them to feel when they purchase something from you? This emails tell them exactly where they are headed with you. Which they need to know in order to “get on board” in the first place.
Accomplishments
Show your people that you’re invested in them AND invested in your craft. Share your accomplishments and ask them theirs. Super simple email.
Holiday Replies
A holiday-specific email that segues into sharing some easily digested content. Its aim is to get replies and open up conversations. It’s bound to be a real pattern interrupt email from sales emails sent this time of year.
