Click Rate
Dislike/Like
Share something you dislike. Then share something (related to your industry) that you really like. Optional outbound links for sales or click throughs
Proud Boss Moment
Share a quick anecdote about a customer or client that you think will inspire your audience to take action in working with you or going deeper with one of your offers
Off Track
Build some camaraderie. Share something that you’re “off track” with. Reassure your reader that it’s okay if they are, too. Then segue into whatever content you need to share this week.
Workspace
Share a picture of your workspace. And then segue into whatever you need to promo. A new blog post. A flash sale. Your Instagram. Whatever.
Perfect Sales Segue
Share your second best piece of advice in this email. It’s a little fun, which will get people to open. PLUS sell in this email if that feels right for you.
The Vision
What is your vision for the people on your email list? What do you want them to accomplish? Or how do you want them to feel when they purchase something from you? This emails tell them exactly where they are headed with you. Which they need to know in order to “get on board” in the first place.
