Share 2 personal non-negotiables in your life. Then 1 in the way you do business. This email is values-based and will remind your subscriber why they like you in the first place. Optional sales email as well.
Intrigue readers and get higher opens with this subject line. Also, align yourself with the right readers by sharing these specific questions you have for your ideal customers
Share your second best piece of advice in this email. It’s a little fun, which will get people to open. PLUS sell in this email if that feels right for you.