General Newsletter

No. 1 Priority
Get replies that will actually help guide what products you create and how you talk about your offers.

Pickles
We all make mistakes or get ourselves in “pickles.” Give your reader a tip on how to get out of a common “pickle” in your industry.

Off Track
Build some camaraderie. Share something that you’re “off track” with. Reassure your reader that it’s okay if they are, too. Then segue into whatever content you need to share this week.

Watch Out
Share the most important thing your ideal customer should watch out for (aka pitfalls, common mistakes)

Do This, Not That
Establish some expertise by laying down some ground rules you think your audience needs

One Sentence Email
Push the boundaries of “real quick email” and try to help as many folks as possible this week.