Build some camaraderie. Share something that you’re “off track” with. Reassure your reader that it’s okay if they are, too. Then segue into whatever content you need to share this week.
Share 2 personal non-negotiables in your life. Then 1 in the way you do business. This email is values-based and will remind your subscriber why they like you in the first place. Optional sales email as well.
Intrigue readers and get higher opens with this subject line. Also, align yourself with the right readers by sharing these specific questions you have for your ideal customers