engagement
Unpopular Opinion
Share an unpopular opinion. Use this email to show them you aren’t a cookie cutter option and that you have something unique to say.
Why I Love This
Super quick email. Just share a few (or more!) of your favorite things about your niche/industry. These could be reasons you love working in this particular industry, an experience you had that convinced you, or just fun facts that you love to nerd out about.
First Time
Share a short “first time” story related to your niche. Remind people everyone starts somewhere and encourage them to keep moving forward. A great template to segue into a sale to help them move forward.
Random Encouragement
Short + sweet encouragement email. Send this email to really connect w/ readers. Guaranteed to help build a list of the right people that want to get their resources from YOU.
Mini-Manifesto
It’s important for our people to know we are passionate about what we do. Use this email as a mini-manifesto to discuss what you love about your work in an effort to stand out in your industry.
Quick Listicle
newsletter is all about Pattern Interrupt. Meaning, let’s break up the monotony of the inbox with something a little fun and very easy to read. Trust me. This email might be a challenge to write (you have to come up with a few things), but it’s going to really help you get your emails opened long-term.
Favorite Tool
This one’s short + sweet. Share a useful app or tool and then get the heck outta the inbox.
Why I Started
Share what you love about your business. Invite subscribers to reply (or point them to social) to start a conversation around your mutual love of XYZ. This email is HUGE in helping you know your subscribers + how to sell to them.
