engagement
Off Track
Build some camaraderie. Share something that you’re “off track” with. Reassure your reader that it’s okay if they are, too. Then segue into whatever content you need to share this week.
Watch Out
Share the most important thing your ideal customer should watch out for (aka pitfalls, common mistakes)
Do This, Not That
Establish some expertise by laying down some ground rules you think your audience needs
One Sentence Email
Push the boundaries of “real quick email” and try to help as many folks as possible this week.
The Vision
What is your vision for the people on your email list? What do you want them to accomplish? Or how do you want them to feel when they purchase something from you? This emails tell them exactly where they are headed with you. Which they need to know in order to “get on board” in the first place.
