General Newsletter

Pickles
We all make mistakes or get ourselves in “pickles.” Give your reader a tip on how to get out of a common “pickle” in your industry.

Off Track
Build some camaraderie. Share something that you’re “off track” with. Reassure your reader that it’s okay if they are, too. Then segue into whatever content you need to share this week.

Watch Out
Share the most important thing your ideal customer should watch out for (aka pitfalls, common mistakes)

Do This, Not That
Establish some expertise by laying down some ground rules you think your audience needs

One Sentence Email
Push the boundaries of “real quick email” and try to help as many folks as possible this week.

Workspace
Share a picture of your workspace. And then segue into whatever you need to promo. A new blog post. A flash sale. Your Instagram. Whatever.

Reply For Answers
Intrigue readers and get higher opens with this subject line. Also, align yourself with the right readers by sharing these specific questions you have for your ideal customers