Launch Course
The Call Out
Back to: Launch Course 0 GO HERE FOR TEMPLATE + SAMPLE: https://docs.google.com/document/d/1JAw00TTgIbwPNF_vI9xg1zu8_xOd0iv8h3e9jjHbGLI/copy
Cart Open
Back to: Launch Course 0 GO HERE FOR EMAIL TEMPLATE AND SAMPLE: https://docs.google.com/document/d/1PiSErHvX0VutLU3WeUAsF5evsA3Qqvad5GPN0AKUGGI/copy
Sample Launch Calendar
Back to: Launch Course 0 MAKE A COPY AND ADJUST FOR YOURSELF HERE: https://docs.google.com/document/d/1lQhvO9IknTuJjTmNR_NTY438V_mc09Rsqxichh2TQ9Y/copy
Entire Launch Sequence
Back to: Launch Course 0 While we are working on and writing all of these emails now, I highly recommend saving time around your launch to live-edit emails. Ask yourself as you enter them into your ESP and schedule/hit send… Does this email feel good to send right now? Do I need to tweak it…
Creating Bonuses
Back to: Launch Course 0 Who doesn’t love a good bonus? They’re a great way to incentivize people to purchase, create buzz around the product, and even complement the offer so more people that buy actually use or implement your solution. But…a quick word of caution. In general, and as always, I want your launch…
Objections
Back to: Launch Course 0 Okie dokieeee, my friend! Here’s the deal when it comes to sales emails for your launch. Every email you write should answer an objection your person might have. And also, each email should give that person a reason to buy RIGHT NOW. Let’s work on those objections right now. Take…
Understanding our Customers
Back to: Launch Course 0 These are questions that make you go hmmm. They’ll really help you in writing your emails and crafting the right messages for the right people. Who knows, it might even inspire a revamp of your sales page or an additional bonus to the offer itself. Please do not run through…
Launch Phases
Back to: Launch Course 0 There are 4 phases of your sales sequence With every email you send, you want to give the reader a different reason for joining…today! Below, I’ll outline what that could look like for you. Of course, these are general guidelines. Don’t hesitate to “stray from the formula.” The best launch…
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