establish expertise
INBOX ASK ME ANYTHING
Use this email to find out how engaged your audience really is. You’ll either host a virtual Meet N Greet or an inbox Ask Me Anything. Either way, you’re going to see who are the most engaged folks, engage those that usually aren’t, and gather customer research. BOOM!
Why I Love This
Super quick email. Just share a few (or more!) of your favorite things about your niche/industry. These could be reasons you love working in this particular industry, an experience you had that convinced you, or just fun facts that you love to nerd out about.
Found this Online
Curate some content. Yours and others. This shows you are “keeping up with the times” when it comes to your industry, opens conversation, and lets you share your stuff w/out seeming overly promotional.
Video Tip
Just share one quick tip to your people. Via video. This is going to provide value and solidify interest and trust in your by seeing your face and hearing your voice.
Mini-Manifesto
It’s important for our people to know we are passionate about what we do. Use this email as a mini-manifesto to discuss what you love about your work in an effort to stand out in your industry.
Time or Money
Give tips while collecting important information on potential customer’s time and money
Baby Steps
A lot of advice out there for your people is overwhelming. Let’s talk about it and encourage them! Show them how to take their “must-dos” and break them into smaller steps.
Lucky Duck
It’s a holiday and people love small talk. Let’s use that to our advantage this week to quickly connect and establish expertise in an area.
