establish expertise – Email Marketing Membership

Read/Favor

Forget that “one email, one job” rule. Let’s give our readers two things and let them decide which is most important to them.

5 Reasons

Give 5 reasons why you love being in your niche.

Pickles

We all make mistakes or get ourselves in “pickles.” Give your reader a tip on how to get out of a common “pickle” in your industry.

Watch Out

Share the most important thing your ideal customer should watch out for (aka pitfalls, common mistakes)

Do This, Not That

Establish some expertise by laying down some ground rules you think your audience needs

Non-Negotiables

Share 2 personal non-negotiables in your life. Then 1 in the way you do business. This email is values-based and will remind your subscriber why they like you in the first place. Optional sales email as well.

One Email Sale

Do a quick sale/limited time offer! Make it fun and low pressure.

Workspace

Share a picture of your workspace. And then segue into whatever you need to promo. A new blog post. A flash sale. Your Instagram. Whatever.

Perfect Sales Segue

Share your second best piece of advice in this email. It’s a little fun, which will get people to open. PLUS sell in this email if that feels right for you.

INBOX ASK ME ANYTHING

Use this email to find out how engaged your audience really is. You’ll either host a virtual Meet N Greet or an inbox Ask Me Anything. Either way, you’re going to see who are the most engaged folks, engage those that usually aren’t, and gather customer research. BOOM!