establish expertise
Watch Out
Share the most important thing your ideal customer should watch out for (aka pitfalls, common mistakes)
Do This, Not That
Establish some expertise by laying down some ground rules you think your audience needs
Non-Negotiables
Share 2 personal non-negotiables in your life. Then 1 in the way you do business. This email is values-based and will remind your subscriber why they like you in the first place. Optional sales email as well.
Workspace
Share a picture of your workspace. And then segue into whatever you need to promo. A new blog post. A flash sale. Your Instagram. Whatever.
Perfect Sales Segue
Share your second best piece of advice in this email. It’s a little fun, which will get people to open. PLUS sell in this email if that feels right for you.
INBOX ASK ME ANYTHING
Use this email to find out how engaged your audience really is. You’ll either host a virtual Meet N Greet or an inbox Ask Me Anything. Either way, you’re going to see who are the most engaged folks, engage those that usually aren’t, and gather customer research. BOOM!
Why I Love This
Super quick email. Just share a few (or more!) of your favorite things about your niche/industry. These could be reasons you love working in this particular industry, an experience you had that convinced you, or just fun facts that you love to nerd out about.
